Candela Strategy Group helps with the business issues so that you can focus on your passion.
You are passionate about your business. It is what you love doing, and you are good at it. Really good. While the risk may be high when owning your own business, the reward is even greater.
One problem: there is a LOT to do. Seriously, a lot. Forming your company, seeking investors, developing your brand and marketing/advertising strategies, cultivating a good reputation with the public, leasing or buying that perfect space, navigating the permit department so you can build your space, managing and protecting your intellectual property, negotiating contracts with employees, vendors, and other third parties … the list goes on and on.
Being a business owner can be daunting. But it doesn’t need to be.
At Candela, we have your back. Always.
Life is expensive. We try not to be.
Small and mid-size businesses have a lot to think about, and a lot to pay for. That is why Candela utilizes a lean overhead model to ensure that you are not paying too much for our consulting services. We don't need an expensive office and fancy artwork to give you quality advice. Without them, we have the financial freedom to pass those savings onto you, and to be creative and flexible in structuring a fee arrangement that works for your business.
How can we help?
You have a lot of people in your life. You don't need to add a plethora of professionals (at a pretty penny) for your business. With Candela, you don't have to.
At Candela, we can be your business quarterback, bringing together the expertise you need to review all of your business issues and provide guidance to solve them in a cohesive way. Below is a sampling of the areas in which our team and network can help your business. [See more of our Services]
Choosing a business entity is no walk in the park. The alphabet soup of LLCs, LLPs, LPs, S-Corps and C-Corps is just the beginning. Liability, tax consequences, management, growth strategy, estate planning and more play a pivotal role in determining the right entity choice and tax treatment. Candela can assist in determining the right entity type for your business and file the necessary documents with the Hawaii Department of Commerce and Consumer Affairs. All pau? Not so fast. Candela can also assist in obtaining tax identification numbers (state and federal) and other licenses necessary to conduct your business in Hawaii.
Sometimes business feels like a perpetual contract negotiation. From vendors and manufacturers to employees, independent contractors, and investors, contracts are often the lifeblood of a business. While they may feel mundane, there can be harmful misunderstandings and potential liability in a hastily-executed contract. If a deal goes bad, you can bet that lawyers will be meticulously analyzing every word and sentence. Candela can help to spot issues before they become disputes. This can help to minimize the risk and potential liability for your business.
In an age where information (and misinformation) travels fast, public perception of your company can change rapidly. If you are not prepared, the fate of your credibility can be left to one public disaster. To avoid this, Candela helps to influence, engage and build relationships with key stakeholders in the community in order to cultivate a positive, longstanding public opinion of your business. Communications through media, events, and personal engagements help our team to demonstrate your strengths and value. You are awesome; we will let the public know that you are awesome.
Marketing and Advertising
In a noisy world with print, digital, and social media competing for our attention, how does your business differentiate itself from the rest and connect with potential consumers? You need the right message, at the right time, directed at the right people, through the right mediums. That is a lot to get right. Candela can help to determine content strategy, behaviors and motivations of your target audience, and platforms for distribution. Need content? We also produce unique and creative writing, photography, and concepts for your use in marketing, social media, website content, business proposals, and more. Get ready to dazzle.
At Candela we have a special place in our hearts for those that want to give back to our community. We are constantly amazed by and so thankful for the generosity of those around us and the dedication of so many to bring life-giving and fruitful change to our islands. But these efforts are not easy. Candela is here to help with forming a non-profit organization, structuring its Bylaws and other necessary internal documents, and obtaining from the IRS an exemption from taxation as a 501(c)(3) organization. If you have a desire to give back to our islands, we have an equal desire to help you do it.
Intellectual Property may be the most important asset of your company. Just ask Apple and Amazon, the only companies in the world valued at over a trillion dollars. Most of their value is derived from intellectual property. In today’s disseminating world, you need a formidable strategy for protecting your IP and benefit from its value. Candela can assist in developing a comprehensive strategy that includes protection (from registering trademarks and copyright to confidentiality agreements) and maximizing its value (for example, through licensing). Make the most out of your intellectual property.